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As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market. Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center. Only Word documents can be submitted to LopesWrite.
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Course Code
AMP-425
Class Code
AMP-425-O501
Criteria
Content
Percentage
100.0%
Introduction and Conclusion
10.0%
Marketing Plan Strategy
50.0%
Social and Ethical Issues
15.0%
Thesis Development and Purpose
10.0%
Mechanics of Writing (includes spelling,
punctuation, grammar, language use)
5.0%
Paper Format (Use of appropriate style for the
major and assignment)
5.0%
Research Citations (In-text citations for
paraphrasing and direct quotes, and reference
page listing and formatting, as appropriate to
assignment and style)
5.0%
Total Weightage
100%
Marketing Plan Strategy
Unsatisfactory (0.00%)
An introduction and conclusion are not present.
Strategy is not present.
There are not any social and ethical issues provided, nor are
there any strategies for addressing concerns about the issues.
Paper lacks any discernible overall purpose or organizing
claim.
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice
and/or sentence construction are used.
Template is not used appropriately or documentation format
is rarely followed correctly.
No reference page is included. No citations are used.
90.0
Less than Satisfactory (65.00%)
An introduction and conclusion are present, but connections
are not made to course objectives.
Strategy is incomplete or omits some requirements stated in
the assignment criteria.
Some issues for the industry and product are discussed, but
not from both a social and ethical perspective. The strategies
for addressing concerns about the issues are not identified.
Thesis and/or main claim are insufficiently developed and/or
vague; purpose is not clear.
Frequent and repetitive mechanical errors distract the
reader. Inconsistencies in language choice (register) and/or
word choice are present. Sentence structure is correct but
not varied.
Appropriate template is used, but some elements are missing
or mistaken. A lack of control with formatting is apparent.
Reference page is present. Citations are inconsistently used.
Satisfactory (75.00%)
An introduction and conclusion are present; cursory
connections are made to course objectives.
Strategy is adequately presented.
Social and ethical issues for the industry and product are
provided. Some strategies for addressing the concerns about
the issues are provided, but they are general and are not
connected to the primary target market.
Thesis and/or main claim are apparent and appropriate to
purpose.
Some mechanical errors or typos are present, but are not
overly distracting to the reader. Correct and varied sentence
structure and audience-appropriate language are employed.
Appropriate template is used. Formatting is correct, although
some minor errors may be present.
Reference page is included and lists sources used in the
paper. Sources are appropriately documented, although
some errors may be present.
Good (85.00%)
An introduction and conclusion are present. Relevant
connections are made to course objectives in a thoughtful
manner.
Strategy is thoroughly presented.
Social and ethical issues for the industry and product are
provided. Strategies for addressing the concerns about the
issues are provided and are connected with the primary
target market.
Thesis and/or main claim are clear and forecast the
development of the paper. It is descriptive and reflective of
the arguments and appropriate to the purpose.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Appropriate template is fully used. There are virtually no
errors in formatting style.
Reference page is present and fully inclusive of all cited
sources. Documentation is appropriate and citation style is
usually correct.
Excellent (100.00%)
An introduction and conclusion are present. Relevant
connections are made to course objectives in a thoughtful
and insightful manner. Critical and creative thinking is
indicated.
Strategy is comprehensive, accurate, and persuasive;
definitions are clearly stated. Research is adequate, timely,
and relevant, and addresses all of the issues stated in the
assignment criteria.
A variety of social and ethical issues for the industry and
product are provided. The strategies for addressing the
concerns about the issues are insightful and are connected to
the primary target market.
Thesis and/or main claim are comprehensive. The essence of
the paper is contained within the thesis. Thesis statement
makes the purpose of the paper clear.
Writer is clearly in command of standard, written, academic
English.
All format elements are correct.
Comments
In-text citations and a reference page are complete and
correct. The documentation of cited sources is free of error.
Points Earned

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