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Roles within Data Analytics
Overview and Rationale
As you look to start your program and look towards your future job prospects, it is
important to have a clear picture of your career. In this assignment, you will research on
job function/role within analytics. The role you will research will be given to you randomly
during the module.
Course Outcomes
This assignment is directly linked to the following key learning outcomes from the course
syllabus:

Describe the major steps of an analytics project, the various job functions and who
performs them with a focus on identifying where they want to participate in the
data analytics ecosystem.

Articulate the value data analytics provides to a business’ goals and strategies based
with respect to the business’ industry.

Visualize data in a compelling way to enable data driven storytelling.
Assignment Summary
You are asked to create a small 5 minute presentations that provides an overview of the
role/job function, importance of the function, and its future demand. Some suggested ideas
for information you may highlight in your presentation include:

Number of job postings on LinkedIn for the role

Market forecast on demand for the role

Survey information of employer’s related to the role

Average salary for the role (potentially compared to other professions)

Number of mentions in academic papers, in LinkedIn, in Twitter, etc.

Key skills required for role (potentially from survey data, job postings, etc.)
The above is not a list of required data points, but suggestions. You are expected to go
beyond these and think of other data points and use these data points to provide an
analysis of the role and future expectations.
This is another opportunity to dive in and showcase your ability to present data, as well as
showcase your presentation skills. Be creative in your presentation. Be sure to reference
the data visualization best practices resources to create powerful visuals. You should also
structure your presentation to tell a story, and annotate your data to highlight key points
you wish to cover.
Submission Requirements
You must include data visualization along with your presentation. The data must be
equivalent to 4-5 slides of a PowerPoint presentation.
Cite all sources using APA.
If you are giving your presentation live, (face-to-face or online) allow 2 minutes for Q&A.
Submit your presentation file for grading.
If not, record yourself giving the presentation and post it to the discussion board and
answer classmate questions via the discussion board. Submit both your recording and
presentation file for grading.
Rubric
Exceeds Standard
Meets Standard
Approaching Standard
Job Function
ALY6000-CO3
Articulate a well-focused and
insightful overview of the job
function and its future using
storytelling and visualization.
Articulates an overview of the
job function and its future
using story and visualizations
that are clearly linked
Articulates an overview of the
job function and its future
using story and visualizations,
but the story and
visualizations do not connect
or the overview is generic
Outlines a function and future
of the role, but does not do so
with a story and data or the
overview does not clearly
communicate a specific
purpose or future of the role
Business Value of
Function
ALY6000-CO2
Articulate a coherent and
compelling current and future
business value for the job
function using story and
visualization
Clearly articulates a current
and future business value for
the job function using story
and visualization.
Articulates a current business
value for the role using story
and visualizations, but the
visualizations and story do
not connect or are generic
Outlines a business value for
the job function, but does not
do so with story and data or
does not clearly communicate
a specific business value of
the role
Accurately visualizes data in
an innovative and compelling
way that tells a story.
Accurately and creatively
visualizes data in a useful way
that tells a story.
Visualizes data in a useful way
but visualizations may not be
creative, or may have errors.
Data visualizations are
actuate, but not visually
appealing and hinder the
story being told.
Expertly incorporates ample
scholarly resources that
reflect depth and breadth of
research
Effectively incorporates
sufficient scholarly resources
that reflect depth and breadth
of research
Incorporates scholarly
resources but does so
ineffectively or the resources
do not reflect a depth and
breadth of research
Incorporates insufficient
scholarly resources to suggest
a depth of research. Use of
resources is awkward.
Assignment follows normal
conventions of grammar and
spelling and appropriate
conventions of style and
format that engages the
reader
Assignment follows normal
conventions of grammar and
spelling and has been
carefully proofread.
Appropriate conventions of
style and format are used
consistently.
Minimal errors in spelling,
and grammar, and/or other
writing conventions. Some
transitions are choppy but not
difficult to follow.
Frequent errors in spelling,
grammar, and/or other
writing conventions that
distract the reader.
Transitions are choppy and
difficult to follow. Limited
connection to the topic.
Category
Data
Visualizations
ALY6000-CO5
Research
Writing and
Format
Below Standards
Category
Presentation
Exceeds Standard
Meets Standard
Narration or delivery uses all
elements of speech to engross
the audience
Narration or delivery is clear
and concise with variation in
volume and inflection, holds
attention, and emphasize key
points.
Approaching Standard
Narration or delivery is clear
and concise, holds attention,
and emphasizes key points.
Below Standards
Narration or delivery is clear
and concise, emphasizes key
points.

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