Chat with us, powered by LiveChat Product Market Focus and Segmentation Strategy Project | All Paper
+1(978)310-4246 credencewriters@gmail.com
  

6- Market Product Focus: (answer these question; short answer ) according to the files content a. Target markets (4-5 paragraphs) i. Who are your target markets; what is your segmentation strategy (grouping buyers’ criteria, market size, selection criteria, synergies, competition? ii. Why were they selected as targets? iii. If you are marketing a consumer product or service which VALS group (s) will you target and why were they selected iv. If consumer product/service, how will each the four factors (marketing mix, situational, psychological, sociocultural), influence the purchase decisionb. Points of difference – 3 to 5 points i. How are you different from your primary competitor(s) identified in the competitor analysis?c. Positioning (1-2 paragraphs) i. How do you want the market to see your firm versus your principal competitors identified in the competitor analysis? ii. How does this product or service fit in with your existing brand?
yummy_gummy_pain_relievers.docx

Unformatted Attachment Preview

Yummy Gummy Pain Relievers
Introduction (pam)
We are trying to launch a product that is going to be a great addiction to the Johnson &
Johnson products, the tylenol Gummies pain reliever for kids and teens. We came up with
this idea due to the fact that there is no such product like this one in the market and we
believe that johnson & johnson will greatly benefit from this new addition to their
product line.
1- Executive summary (pam)

In this project we will talk about
2- Company description: (pam)
Johnson & Johnson is an American multinational medical devices, pharmaceutical and
consumer packaged goods manufacturing company founded in 1886, this company makes
many products that we all have grown up with. Some of the products that this company
provide are:
• Baby Care
• Nutritionals
• Oral Health Care
• Over-the-Counter Medicines
• Skin & Hair Care
• Vision Care
• Wound Care & Topicals
Among others, and they also own the brand Tylenol which is the targeted brand
that we would like this product to be featured in.
3- Product Description: (pam)
Tylenol has a big reputation for their products for people of all ages. Although they have
many over the counter medications that are very effective against many symptoms such
as the flu, fever and pain, they don’t have a product that is targeted for kids ages 2-12 that
actually taste good. They only offer 2 choices as those are the chewable tablets and the
oral suspension syrups, nothing fun that could cheer up a sad and sick child.
Therefore, we came up with the idea of creating a fun and tasteful Gummy that would do
the job of eliminating the kids pain easily and where it won’t be a pain for the parents to
make their kids take the pain reliever. This gummy will be very attractive as it will be
colorful and it will have many different fruits taste that the kids would love to eat.
6- Market Product Focus: ( )
a.
Target markets (4-5 paragraphs)
i.
Who are your target markets; what is your segmentation strategy
(grouping buyers’ criteria, market size, selection criteria, synergies,
competition?
ii.
Why were they selected as targets?
iii.
If you are marketing a consumer product or service which VALS
group (s) will you target and why were they selected
iv.
If consumer product/service, how will each the four factors
(marketing mix, situational, psychological, sociocultural), influence the
purchase decision
b.
Points of difference – 3 to 5 points
i.
How are you different from your primary competitor(s)
identified in the competitor analysis?
c.
Positioning (1-2 paragraphs)
i.
How do you want the market to see your firm versus your
principal competitors identified in the competitor analysis?
ii.
How does this product or service fit in with your existing
brand?

Our essay writing service fulfills every request with the highest level of urgency.
attachment

error: Content is protected !!