Assignment 1 Steps ContentUsing the AAON, Inc. From weeks 1 and 2 .Recommended Environmental Scanning methods include:SWOT AnalysisPESTEL Analysis Write a 750-word internal environmental analysis in which you include the following: Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.Perform a competitor analysis. Select at least 2 or 3 of the most relevant competitors to your company. Provide industry (or market) data that supports your rationale in defining why you consider these as competitors.Assess the organizational structure of the company and how this influences its performance.Determine the organization’s competitive position and the possibilities this provides. Format your report according to APA guidelines Include a minimum of three (3) scholarly resources to support your analysis.Assignment 2 StepsIn this section, you will be evaluating various strategies and making recommendations for AAON, Inc selected in Week 1. Write a 750-word report that includes a strategic evaluation of the following: Evaluate two (2) potential business-level strategies for the organization.Assess two (2) potential corporate-level strategies for the organization.Assess a potential global strategy for the organization.Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation. Format your report according to APA guidelines for Include a minimum of three (3) scholarly resources to support your analysis.Assignment 3 Steps ContentAbout Your Signature AssignmentThis signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. Using the organization selected in Week 1 AAON, Inc. :Write a 1,050-word minimum strategic implementation plan in which you include the following: Create an implementation plan including:ObjectivesFunctional tacticsActionable itemsMilestones and deadlinesTasks and task ownershipResource allocationRecommend any organizational change management strategies that may enhance successful implementation.Develop key success factors, budget, and forecasted financials, including a break-even chart.Create a risk management plan including contingency plans for the identified risks. Format your report according to APA guidelines Include a minimum of three (3) scholarly resources to support your analysis.Assignment 4 StepsDocument 1: Worth 10 points.Create the Final Strategic Plan for the company selected in Week 1 AAON, Inc. The Final Strategic Plan must include all the elements of the previous weeks’ reports (with corrections or feedback provided by the instructor).Write an MS Word® document that consolidates your Strategic Plan. The final version of your plan must contain: Table of ContentsExecutive Summary (250 words maximum)Company BackgroundMission StatementVision StatementValue StatementEnvironmental ScanInternal and External Environmental AnalysisStrategy RecommendationImplementation PlanOrganizational Change Management StrategiesRisk Management PlanConclusionReferencesDocument 2: Worth 10 points.Create a 12- to 15-slide Microsoft® PowerPoint® presentation (with visual aids and speaker notes) that summarizes all relevant elements of your Strategic Plan. The objective is for you to consider selling the strategic plan to potential investors or company executives.IMPORTANT:Please note that this presentation will not be rendered verbally, and therefore, grades will be based on (1) content quality, (2) design creativity, and (3) completion of required elements of the Strategic Plan. Format your report according to APA guidelines for .Include all the supporting scholarly resources in your analysis.Submit your assignment.
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AAON Strategy Report Week 1
AAON Strategy Report
Business plans are official documents authored to plainly state the strategies of a
business, how and when the goals are to be achieved and how fast the goals need to be achieved.
In addition, it gives the background of the business, financial projections and, strategies to be
implemented to achieve its goals. The thesis below will cover the business plan of AAON.
AAON is a company located in Tulsa, Oklahoma. In the industry of manufacturing, AAON
indulges in the sale of manufacturing, engineering, and sale of air conditioning and heating
equipment since its foundation in 1988.
Strategic Management Process.
Strategic management process is the psychological strategic ideas and moves that the
upper management uses to gain competitive advantage and increase profits to the organization.
After management critically analyzes the idea, the rest of the staff is educated about it and then
implemented only if it is understood for full results. Strategic management process has some
stages or components. The components include; Goal setting, analysis, strategy formation,
strategy implementation, and strategy monitoring.
Goal setting clarifies and clearly states the idea of the business. Long-term and short-term
goals are stated, identification of the best procedure to be followed to accomplish the tasks, and
break down the task into modules and allocate each module to the best employee in respect to the
job to be accomplished. A mission statement is drafted upon completion of this task. Analysis of
information is the second step which involves gathering all the data that is relevant to the vision.
The data is put to scrutiny observing the needs of the business and picking the data that will
make the business grow. Along with the process, strengths and weaknesses that might appear
along the path are identified (Slack & Brandon-Jones, 2018).
Strategy formation is now done upon completion of the analysis. The process gleans on
the results from the analysis stage. The available resources are identified and manipulated to
write down the strategy that manipulates the resources. All the issues in the company are put on
the table alongside all the strengths, and a good plan is arrived upon, and it should cut across all
issues. Of course, not one strategy is developed, other approaches are designed as backups.
Finally, the approach is implemented. All the modules incorporated in the plan are notified of
their duties, and all funding ventures are put ready and the plan is executed. Evaluation and
monitoring come after the implementation was a success. The plan is put under a magnifying
glass and in case of errors, it is debugged, and in case of any updates, they are installed as the
plan is in play.
Benefits of Strategic Management Process to AAON.
The process discussed in the strategic management process impact and organization
positively. AAON could benefit from the process. The advantages are; Identifying competitive
advantages sources, identifying complex interdependencies and inter-relationships, and improved
flow of activities like finances and information. AAON could identify competitive advantages
against their rivals. AAON involves different activities and processes that share some
similarities. The new venture of considering economic rent activities could cause cost
disadvantages to the competitors and a significant boost to AAON. External and internal linkages
are identified among the strategic management processes. These linkages both internal and
external could bring joint optimization and benefits like new ideas that would benefit the
The strategic management process incorporates the products, finance and information
flow. The process could make the company identify external threats quickly and tackle them
appropriately. The gaps in information loss and miscommunication are closed as the company
involves many activities; hence it would be beneficial for AAON. Material and product flow are
improved, and information bottlenecks are eliminated increasing customer relationship.
Mission and vision statement.
The mission statement, vision statement, motivation strategy, innovation strategy, and
people strategy all work hand in hand to achieve the goal of the company. These strategies work
together to bring a positive impact to the organization. These positive impacts include; Improved
marketability, it dictates the business structure, informs benchmarks, and above all motivate
employees and attract customers. The statements give a common hope for a brighter future to the
people, acts as role models to the community and its people, and develops individuals to be
better people by giving them a sense of direction. Innovation strategy and people strategy are
strategies designed to gain market advantage by enticing and seducing the crowd and use the
innovation benefits to gain the advantage (Taiwo, et al., 2016).
Strategic planning involves the incorporation of mission and vision to design the path for
the betterment of the company. The ethics and corporate social responsibility aid the strategic
plan by maintaining the positive energy and eliminating the negative energy and vibe. The
employees observe the ethics and ethical conduct in the organization, and the strategic plan
would fall into place as there are reduced misconduct and bad behavior; Hence quality is
observed. The mission and vision in line are to provide quality service and to maintain better
working conditions and better customer quality across all platforms (Cassidy 2016).
The company AAON, though small, observes and maintains the quality service and
engages the customer in the plans and to understand what the customer needs to incorporate it in
the strategic plan. The goal of a business plan is to raise the company from the first spot and
move to a higher position in the industry. The strategies developed have to be followed to the
letter for positive results.
Cassidy, A. (2016). A practical guide to information systems strategic planning. Auerbach
Slack, N., & Brandon-Jones, A. (2018). Operations and process management: principles and
practice for strategic impact. Pearson UK.
Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or
Heuristic Device?. The International Journal of Business & Management, 4(3).
AAON, Inc. Environmental Scan Week 2
AAON, Inc. Environmental Scan
Environmental scanning is a process that gathers information concerning events and how
they are related to a company’s external and internal events. The main purpose of conducting an
environment scan is to determine the direction that the company will head towards in the future.
This can be achieved by understanding certain factors such as the Strengths, Weaknesses,
Opportunities, and Threats that the organization has. The information gained from an analysis of
these factors then forms a basis of coming up with a new direction or goals that need to be
achieved. This report will determine how environmental scanning can help AAON, Inc. plan for
its future and ensure that it’s a success.
Creating Value and Sustaining Competitive Advantages Using Environmental Scanning
An environmental scan allows the organization to understand whatever is happening
outside and inside the organization allowing for an increased probability to develop good
strategies that reflect on the company’s environment. In business, rapid changes are needed to
add value. These changes cannot be just made without a clear basis. Management has to
understand different aspects of its environment (Martinez et al., 2019). For instance, a SWOT
analysis shows the company its strengths, weaknesses, opportunities, and threats that they face.
Rapid changes will be based on these four factors that reflect entirely on business environments.
For instance, using SWOT analysis, AAON, Inc. can identify strengths and advantages
that the organization possesses. These advantages can be improved on or used to create a better
value for the organization. Also, weaknesses offer AAON, Inc. with the chance to identify its
shortcomings and improve on them. The shortcomings derail the business and need to be
improved on in a bid to increase value. Opportunities are advantages that the organization can
actually capitalize on and add to its list of strengths. Furthermore, threats are issues that AAON,
Inc. needs to shield itself from. Threats are a common part of the business environment and
shielding them to avoid their effects is a necessary exercise that should be carried out from time
to time (Phadermrod, Crowder, & Wills, 2019). The use of SWOT analysis will also allow the
company to come up with strategies aimed at maintaining a competitive advantage for the
Another environmental scanning approach that can also be used is PESTLE analysis.
PESTLE looks at political, economic, social, technological, legal and environmental factors that
need to be considered. They too can be used to add value and maintain competitive advantages
that the organization has.
AAON, Inc. External Environment
AAON, Inc. runs an international operation where it operates in over 30 countries. In
each and every one of these countries, the organization has to adhere to different laws that cover
areas such as manufacturing and taxation (Phadermrod, Crowder, & Wills, 2019). The
manufacturing industry has become very cognizant of how manufacturing practices effect the
environment. This is an area that the organization should focus on improving.
The organization manufactures ventilation and air conditioning equipment which might
not be affected by social or cultural factors. Mostly, the organization has to put more focus on its
marketing strategies. So far, the company generalizes its marketing strategy to make sure that it
effectively targets its consumers despite their social and cultural backgrounds.
There are several factors that could affect the organization negatively. One of the factors
is the stagnation of income in the middle-class in developed countries like its primary market,
United States. Middle-income is the largest consumer of housing and a drop in housing will
affect the company negatively. A strong US dollar will also increase the exchange rates making
it very difficult to operate in markets such as China and Europe.
There are increased costs when it comes to storing, disposing and recycling AAON, Inc.
products. The organization has to indulge in corporate responsibility in a bid to make sure that it
protects the environment. Regulations to prevent the emission of harmful gases are also
increasing by the day and the company has to adhere to these rules.
AAON, Inc. can be referred to as a technological company. They rely on technology to
manufacture and distribute their products. Marketing takes up most of the technology uses and
the emergence of marketing in social media is a big positive for the company (Recica et al.,
2019). Also, finding new technological avenues will affect the organization positively.
The organization is in a very competitive industry. The organization relies on housing to
sell its products. An increase in housing means a higher demand for ventilation and heating
equipment. Most productive markets are in developed and emerging markets such as the United
States, China, and European countries. A boom in housing such as in China has provided the
organization with a very strong market that it can utilize. However, trends in developed countries
show that the need for housing is low.
Industry Operating Environment
The industry AAON, Inc. currently operates in is becoming highly competitive. There are
new entrants, especially companies developing products that are closely related to modern
technology. These new entrants pose major threats for the future of AAON, Inc. Trends also
show that housing demand is decreasing in developed countries which are the primary consumer
for the organization’s products. Furthermore, technology is the latest critical and key factor that
consumers are looking for. The organization should look into this area and make sure that it
integrates technology with its products.
Conducting an environmental scan is a very important task that AAON, Inc. should
undertake. The organization needs to be always aware of its internal and external environments
to promote growth. The environmental scan will help the organization retain its competitive
advantage and increase value and move to a higher position in the industry as it intends.
Martinez, M. G., Zouaghi, F., Marco, T. G., & Robinson, C. (2019). What drives business
failure? Exploring the role of internal and external knowledge capabilities during the
global financial crisis. Journal of Business Research, 98, 441-449.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Recica, F., Hashi, I., Jackson, I., & Krasniqi, B. (2019). Innovation and the export performance
of firms in transition economies: The relevance of the business environment and the stage
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